EMEA SOCIAL MEDIA & BRAND LEADER

COSTANZABATTAGLINI

STRATEGY / CREATIVE / PRODUCTION / PERFORMANCE

Leading EMEA social ecosystems across brand, culture, content and community.

FASHION · CULTURE · COMMUNITY

ABOUT

GLOBAL
STRATEGY.
LOCAL CULTURE.

I lead Vans Europe’s organic social ecosystem across Instagram, TikTok, Facebook and YouTube.

My scope spans strategy, creative direction, production, creators, retail, events and performance across EMEA.

10+ YEARS ACROSS FASHION, MEDIA AND CULTURE.

SELECTED ORGANIC SOCIAL IMPACT — VANS EMEA

726.6M2024 ANNUAL ORGANIC VIEWS
2.5%→4.5%ORGANIC ENGAGEMENT GROWTH
+200%ORGANIC REACH / ONE QUARTER
1.0M→1.2MINSTAGRAM COMMUNITY GROWTH / 2023–2026
Selected verified organic performance indicators across Vans EMEA reporting periods.
CHAPTER 01

PRODUCT FOCUS

PRODUCT STORYTELLING

PRODUCT
STORYTELLING

BACK TO SCHOOL / 2026

ONE SEASON, DIFFERENT AUDIENCES

Developed a segmented social rollout translating a broader seasonal campaign into distinct product stories for kids, teens and young adults.

Curated Back to School product storytelling, asset 1
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VIEW COMPLETE ASSET OVERVIEW — 10 ITEMS
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MY ROLE Social strategy, asset planning, production coordination, EMEA rollout and platform adaptation.

VIEW ORIGINAL POST
CHAPTER 02

EVENTS

COMMUNITY & GROWTH

QUEEN
CLASSIC

2025 / EMEA

COMMUNITY AS A GROWTH ENGINE

Turned a regional surf and skate event into a broader cultural moment—combining feed storytelling, real-time Stories and personality-led coverage across surf, skate, nightlife and community.

1M+INSTAGRAM VIEWS2K+FOLLOWER GROWTH413KSTORY VIEWS80%NON-FOLLOWER REACH
Queen Classic nightlife crowd under blue and yellow lightQueen Classic nightlife live coverageQueen Classic skateboarding actionQueen Classic community at sunsetQueen Classic participant portraitQueen Classic community celebrationQueen Classic DJ live coverage

MY ROLE EMEA social strategy, creative direction, production coordination, live coverage and performance analysis.

VIEW ORIGINAL POST
CULTURE

CULTURAL
ACTIVATIONS

MILAN / 2025

VANS @ TRIENNALE

Culture-led event storytelling across real-time coverage and recap.

WATCH ORIGINAL
EVENTS & RETAIL

STORE
OPENINGS

MILAN / LONDON / PARIS

RETAIL
EVENTS

MILAN / BRERA
VANS BRERA

BUILDING A LOCAL LAUNCH INTO A CITY MOMENT

Coordinated the social rollout across retail, PR, creators, community and digital touchpoints.

PROJECTED REACH95K–120KVIEW BRERA POST

SELECTED ACTIVATIONS LONDON / PARIS

LONDON — WEST END
PARIS — VANS × MERCI
LONDON
MULTI-PLATFORM

LITTLE
SIMZ

WEST END / 2025

CULTURAL MOMENT,
MULTI-PLATFORM ROLLOUT

404KINSTAGRAM VIEWS+691INSTAGRAM FOLLOWERS89%NON-FOLLOWER REACH447KAPPROX. TIKTOK VIEWS
WATCH ORIGINAL

MY ROLE — EMEA rollout, content coordination, live coverage and multi-platform performance analysis.

CHAPTER 03

TIKTOK

CHANNEL TRANSFORMATION

NATIVE
BY DESIGN

@VANS_EUROPE

Reframed around community, brand culture and product storytelling.

MY ROLE — Channel strategy, editorial direction, content commissioning and performance optimisation.

0 → 53KORGANIC FOLLOWERS / FOUR MONTHS
01PRODUCT STORYTELLING
02BRAND CULTURE
03BRAND CULTURE
04COMMUNITY
05ACTION SPORTS
CHAPTER 04

COMMUNITY FORMATS

COMMUNITY FORMAT

RIDERS
PROFILE

2024–2026 / EMEA

PERSONALITY BEYOND PERFORMANCE

A mixed-media introduction designed to present Matteo through personality, action and everyday culture—not performance alone.

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A mixed-media carousel combining portraiture, action, video and point-of-view storytelling.

VIEW ORIGINAL POST
CAPABILITIES

HOW I
LEAD SOCIAL

  1. 01 — CHANNEL STRATEGY

    Audience, platform roles, editorial planning and channel growth.

  2. 02 — CREATIVE LEADERSHIP

    Briefing and coordinating creatives, photographers, filmmakers, designers and agencies.

  3. 03 — GLOBAL-TO-LOCAL

    Translating global brand priorities into culturally relevant EMEA rollouts.

  4. 04 — PRODUCTION & ACTIVATION

    Social-first content, events, retail openings, live coverage and creator partnerships.

  5. 05 — PERFORMANCE

    Reporting, optimisation, sentiment, benchmarks and business recommendations.

  6. 06 — STAKEHOLDER LEADERSHIP

    Working across Global, Brand, PR, Sports Marketing, Retail, E-commerce, Legal and local markets.

EXPERIENCE

PROFESSIONAL
EXPERIENCE

CURRENT ROLE

Manager, Brand & Social Platform — EMEA

Vans / VF Corporation, Stabio

Leading EMEA organic social strategy, editorial direction and brand expression across Instagram, TikTok, Facebook and YouTube.

PRIOR EXPERIENCE

Content Manager / Senior Copywriter

Evolution People, Milan

Digital Marketing Specialist

RCS MediaGroup, Milan

Press Office & Showroom Assistant

Diesel, Milan

EDUCATION

EDUCATION

Postgraduate, Digital Marketing & Social Communication

RCS Academy Business School

Master’s, Fashion Publishing & Communication

Università degli Studi di Milano

Bachelor’s, Fashion Communication

Università degli Studi di Bologna